Our Promise To You
At The Apsley, we promise that our team members are highly focused on your happiness, well-being, and satisfaction. We are here to cater to your needs and aspirations as we provide you with personalized care and services.
Principles of Service
To make sure we deliver on our promise at The Apsley, we’ve developed a set of principles to guide us. These touch on every aspect of how we serve our residents, and embody the philosophy behind the standard of living we provide. Meet the leadership team that embodies these values every day.
Preserving Dignity
Our residents deserve to receive the upmost respect each and every day. We deliver care in such a way that promotes their dignity.Celebrating Individuality
There is an incredible, engaging life story behind each of our residents, and we want to hear it, understand it, and help add to it.Nurturing the Spirit
We take a holistic approach. Our team members see the big picture and how we can care for the entire person’s mind, body, and spirit.Enabling Freedom of Choice
Our residents can choose what they do and when they do it—from their favorite activities and events to what they have for each meal.Encouraging Independence
We understand our residents’ desire to be self-sufficient, so we strive to make it possible for them to be as independent as possible.Involving Family and Friends
We believe in fostering a welcoming atmosphere and keeping residents safely connected to family, friends, and the local community.
Tom Cana
General Manager
Beginning as a volunteer more than a decade ago, Tom has worked in many departments at Sunrise. Now, as General Manager, he credits his experience with giving him the unique insight he brings to The Apsley. What drives him is championing the quality of care for residents while creating a community authentic to Manhattan, a community that residents feel at home in. He considers everyone at The Apsley a member of his extended family, and works to ensure every team member treasures the relationships they have with the residents. A lifelong Yankees and Giants fan, he loves discussing the highs and lows of New York sports.Margaret Quinn
Executive Director
Margaret has a long tenure with Sunrise Senior Living—working with the company for 20 years. Her previous positions at Sunrise include Reminiscence Coordinator and Area Sales Manager. Margaret loves meeting new residents and their families. She looks forward to hearing residents’ stories and helping them continue living a life filled with meaning and purpose. Margaret is grateful to her fellow team members who work hard to create a caring and engaging home for our residents. In her spare time, Margaret enjoys playing with her granddaughter, swimming, going for long walks, and cooking new recipes.Kfir Kertes
Executive Chef
With more than 20 years of professional cooking and kitchen management experience, Kfir champions fresh and healthy cuisine using locally sourced ingredients. Early in his career, Kfir worked as both a chef and manager for several Israeli hotels. In 2013, he brought his culinary skills to New York City, where he served as Executive Chef for Rockstar Hotels, Club Quarters, and Z NYC Hotel. At The Apsley, Kfir is passionate about creating exciting dishes with attractive presentations—looking to create an elevated and remarkable dining experience for all residents.Aaron Feinstein
Program Director
As an acclaimed theater and film director and arts educator, Aaron is proud to join the team at The Apsley. He was formerly the Director of People, Arts, and Culture at the luxury senior living The Watermark at Brooklyn Heights. It was there that he brought elevated programming and entertainment to older adults and was featured for his creative programming in the New York Times. Aaron is also the founder of Actionplay, a non-profit arts organization dedicated to providing equal access to the arts for neurodivergent, autistic, and disabled artists and performers. Aaron is a lover of all music and sits on the board of the Friends of the Budapest Festival Orchestra.
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